Camel Filter Box
Camel is one of the oldest and prestigious brands in the world. Such history Company deserved for years of work under the mark of highest, standard quality.
Till today chronologists that study markets say that tobacco industry is divided into two stages - before Camel and after Camel. From the words of the scientists these are two absolutely different stages of tobacco industry.
In the 1920's in the advertisement of Camel products appear women. And the main subject of the promo is not related to women, they just play role of smoking men admires. Thanks to the style that was created Camel cigarettes became some attribute of beautiful and successful life.
With Marlboro cigarettes appearance on the market, Camel gets the strongest and most dangerous opponent. Besides that for advertising cigarettes Marlboro brand uses the same attributes (boldness and firmness of real man, trips to the ends of the earth, freedom of movement and thoughts) - but it also tries to take large market part.
This resistance of two tobacco giants will be remembered for long time marketing specialists and PR-agents.
Namely Camel instead of Marlboro cigarettes has smoked President Roosevelt getting ready to radio message that USA started its' participation in World War II.
32nd President of the United States Franklin D. Roosevelt (1882-1945)
Great legends always have great admirers and USA President Franklin D. Roosevelt (Born on January 30, 1882 in Hyde Park, NY) was one of the most faithful devotees of Camel brand. It is difficult to say why he has kept life faith to these cigarettes. May be he wanted to support domestic manufacturer. Most likely, Roosevelt just liked the flavor of Camel cigarettes - mild, saturated and rich. Roosevelt has never betrayed favorite brand and his most popular radio talks with American people he conducted sitting over a fire with pack of Camel cigarettes at hand.
During the war Camel cigarettes of the RJ Reynolds Company became soldiers' cigarettes reminding the fighters about home, giving new strength. All these factors make Camel brand even more popular on the market.
15 years after the World War II Camel cigarettes set new records in sales.
Camel leads all other brands by billions!
To finally confirm the image of male quality cigarettes of character helps Company real male competition. Races, cars, adrenalin and speed - all these are favorite toys for real men.
In 1999 Japan Tobacco concern acquires business of RJ Reynolds International and together with it exclusive right on development, production and sale of cigarettes under trade mark Camel, and also Winston and Salem.
Japan Tobacco International
Of course, respecting the age and brand recognizability the main design parts have been kept - even the same Old Joe is looking the same way at us from pack of high qualitative cigarettes. Now the brand is striving for novelty, innovations with hope to keep the status of elite brand of premium class.
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