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Italy: how much is smoking on the beach

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Electronic cigarettes are above the law. Part 2

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Electronic cigarettes are above the law

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Winston Red

10 hard flip top packs, 200 filtered cigarettes, King Size Box. Brown filter (Tar 10 mg, Nicotine 0.9 mg) Made in Switzerland

Winston Red

The Winston brand founder is R.J. Reynolds Company. The Company was named after its owner Richard Joshua Reynolds who has graduated Bryant and Stratton Business College in Baltimore, Maryland and in 4 years after he has moved to Winston town, North Carolina state and founded his own Tobacco Company.

R.J. Reynolds Company is tobacco Company that takes very important place in tobacco history as it has developed ideas and has initiated innovations that today make integral part of tobacco business.

When in charge of the Company was its founder Richard Joshua Reynolds, namely this Company was first tobacco Company that began to produce and sell cigarettes in packs. This idea (that belongs personally to Mr. R.J. Reynolds) was realized in 1913. Previously smokers have bought tobacco and paper separately and rolled-up cigarettes themselves.

Another fact that has influenced development of cigarette market is as follows.

Today you will not find Winston cigarettes without filter. If major part of the brands with history has appeared first in non filter variants, Winston brand on the contrary was the first brand that was produced with filter serially.

This idea was adopted from Europe tobacco market by one of R.J. Reynolds Company directors Edward Darr after his journey in Switzerland. I.e. Europe was first continent were appeared cigarette filter. This idea came in handy as the Company was looking for some innovation.

Before launching new type of cigarettes on US market, experts from R.J. Reynolds Tobacco Company have examined the situation on the market and decided that smokers should like this new idea. And they were right. But Company had also to solve the question of tobacco that had to be used in new filtered cigarettes. And they have successfully solved it as well. Tobacco mixture that was created for new brand has also become legendary and got name "American blend".

Public relations experts and marketing specialists of R.J.R Tobacco Company always differed with aggressive manner and cynical creative. Fighting with their main competitor Philip Morris Company they have managed to create good base for promoting principally new cigarette brand. America was satiated with strong tobacco and almost the same flavor that was hidden under different names. For successful promotion qualitative jump was needed. Empty niche was taken by Winston.

Winston cigarettes were launched in 1954 and already in two years they were named "the best cigarette brand". Success has followed Winston brand during the whole its history. In 1970's Winston became acquires popularity outside USA and today remains in top ten cigarette brands in the world. In some countries it is even Number One cigarette brand.

Below you will find diagram of Racial composition of smokers of Winston brand in USA.


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