Scaring pictures on cigarette packs does not make cigarettes less attractive
The matter is that because of cigarettes smoking is conceived by smokers more positive occupation. I.e. perception is changed, have found out Montreal Mental Health University Institute and Montreal University.
Especially obviously this peculiarity may be marked among heavy smokers. They have changed emotional reactions as an answer on negative and positive tobacco related images. Brain scanning allowed comparing emotional reactions of 30 smokers on repulsive smoking related pictures with reactions on other unpleasant pictures and attractive images related to smoking.
It appeared to be that most brain excitation took place when smoking was presented in positive manner. More effect on smokers have also had unpleasant images not connected with smoking than pictures showing negative smoking consequences.